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Mass Communication Theories: Explaining Origins, Processes, and EffectsBy Melvin L. DeFleur, Margaret H. DeFleur

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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

• Sales Rank: #104549 in Books
• Published on: 2009-10-02
• Released on: 2009-10-02
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x 1.10" w x 8.40" l, 1.60 pounds
• Binding: Paperback
• 380 pages

From the Back Cover

This book offers the following features:

• Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed specifically for this book  to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.
• Explores the historical and cultural events that shaped each theory, adding to our continued accumulation of knowledge and understanding of ways that mass communication plays a part in shaping both individual behavior and the features of our constantly changing society.
• Clear, jargon-free writing make the basic concepts behind the theories accessible to readers
  
• “Formalization” of theories, founded at the end of each chapter, provides clarity and moves mass communication theories into the realm of traditional scientific fields

About the Author
Melvin L. DeFleur, Boston University
Margaret DeFleur, Boston University

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